Regarding Western's new logo:
We live in a world of competitive brands, logos and trademarks, and in an attempt to nourish Western’s growth in this world, the university administration has further caused the continuing regress of a prestigious state school into the ambiguity of higher education programs, once again alienating a student population in the process.
Last I checked, Mount Baker was 60 miles away from campus and served no greater a purpose to students than a source of water runoff into Bellingham Bay and a distraction for students who ski.
So why is the new logo featuring the prominent Mount Baker in its foreground, worthy of becoming the background of the official stationary carrying and displaying my transcripts to law and graduate schools across the country?
Why is Western’s close proximity to a ski resort and water source meaningful enough to be sent out to the thousands of prospective students currently deciding where they will spend their four years of tuition and time?
The process of decision to change the face of the university, a face that serves as a first impression to the rest of the country and the world, should have not been made behind closed doors. The change should have been warranted, monitored and approved by students before it was posted electronically and sent to print as the official logo.
This was not the course of action however, and in an environment of scarce public funding and a competitive prospective student field, students should be left angry that instead of a banner of quality higher education, their university thrust a huge ski mountain forward to the world as their logo, leaving prospective students and possible student employers wondering: Are they compensating for something?
Bradley D. Humphrey
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