The Higginson Festival of Music is an annual event that brings a huge assortment of bands to campus each year to put on an all-day concert. Despite its name, HIGFOM is open to the entire student body as well as the greater community, not just Higginson residents.

This year’s HIGFOM will take place on Saturday, April 28, in the Viking Union Multipurpose Room. The show begins at 12:30 p.m. and ends around 10 p.m. HIGFOM is free for everyone but attendees can chose to donate to My Fight, an organization aimed at fighting poverty in Africa through micro-finance.

This year’s band roster consists of Brad Loomis and the Resonance, Great Pacific, the Pacific Madrone, Lybecker, Bellamaine, Bear Cove, Jesse Morrow and Lamppost Revival. HIGFOM Coordinator, Sarah Johnson, said that she built the lineup based off bands that Higginson and Edens residents suggested.

“The whole roster is organically grown,” Johnson said.

Johnson said that this year’s HIGFOM boasts a diverse lineup and includes music from many genres, but the majority of the bands could be considered acoustic rock and roll.

Jesse Morrow, acoustic guitarist and lead singer for his band of the same name, is a HIGFOM veteran along with the Pacific Madrone, who also played last year’s show.

“I’m excited to be back on Western’s campus and play the show for everyone, it should be a lot of fun,” Morrow said. “I’m looking forward to showing up a little early and listening to some good music.”

New to this year’s HIGFOM is the inclusion of the not-for-profit organization, My Fight. By selling t-shirt designs at festivals and events across the nation, My Fight provides loans to local entrepreneurs in Africa in hopes of fighting poverty.

My Fight will be present between each performance, allowing attendees to purchase bracelets and t-shirts which will provide funding for more loans.

“My Fight really stems and grew from this passionate desire to fight injustice,” said Jesse Murphy, My Fight Founder.

“I met My Fight at Creation Festival over the summer and they were just awesome guys and it’s a great cause,” Johnson said. “They are so into it and they are not in it for the money.”

Wired and Cascade Beverages will be available at the show for purchase. This year’s HIGFOM will also include a raffle with prizes such as band merchandise bundles, My Fight shirts and bracelets and two HIGFOM posters signed by all the bands.

“I’m definitely looking forward to it,” said Brad Loomis, guitarist and vocalist for Brad Loomis and the Resonance. “I love being able to get involved with anything that’s trying to make a difference in the world, especially something on the scale of fighting poverty in Africa.”

Johnson, in her second year as HIGFOM coordinator, said that she has been planning and coordinating for this event since last summer.

“It’s been a long process but it is totally worth it,” Johnson said. “I love every second of it. I love the fact that students and the community get to hear all this
new music.”